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U.S. Music Streams Topped a Trillion in 2019 - Wall Street Journal

Singer-songwriter Billie Eilish was one of the most-streamed artists of the year; she performed at the Austin City Limits Music Festival in October. Photo: suzanne cordeiro/Agence France-Presse/Getty Images

U.S. music streams on services like Spotify Technology AB, Apple Music and YouTube rose 30% last year to top one trillion for the first time, according to Nielsen Music’s annual report, fueled by big releases from artists like Taylor Swift, Billie Eilish and Post Malone.

Streaming services have upended how people listen to and pay for music, and now account for 82% of music consumption in the U.S., according to Nielsen. Sales of physical albums, meanwhile, dropped off 19% in 2019 and now make up just 9% of overall music consumption.

The year also saw the rise of the social video-sharing app TikTok, which helped spark viral hits that went on to become streaming sensations. Lil Nas X’s country-rap hit “Old Town Road” became meme fodder on the app early last year and was the most-consumed song of 2019, with 2.5 billion on-demand streams. It also became the record holder for most weeks spent atop the Billboard Hot 100.

Hip-hop, which has risen in popularity along with music-streaming, continued its reign as the biggest genre, with a 28% share of total listening, followed by rock at 20% and pop at 14%.

Rapper Post Malone, whose albums have broken various streaming records, was the top artist of 2019 by a combination of sales and streams. Drake, Ms. Eilish, Ms. Swift and Ariana Grande round out the top five.

Drake was the overall top-streamed artist of the year, followed by Post Malone and Ms. Eilish.

Post Malone’s “Hollywood’s Bleeding” was the top album by a combination of sales and streams, followed by Ms. Eilish’s “When We All Fall Asleep, Where Do We Go?” and Ms. Swift’s “Lover.”

“Lover” was the top-selling album of the year with 1.1 million physical and digital copies sold.

Write to Anne Steele at Anne.Steele@wsj.com

Copyright ©2019 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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